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The institutional layer is largely invisible to customers presented with a P2P proposition. Retail users may technically trade against one another, but the depth required by a mass-market product cannot be supplied by occasional customers alone. Professional firms must be prepared to quote continuously and commit substantial capital.
Marantelli says the London-based White Swan is a significant market maker on several secondary exchanges, accounting for as much as 40% of activity on some platforms. Its particular focus is the RFQ, parlay market.
“Just better margins,” he says of that decision. “I think it’s more defendable. It’s the area that fewer people can do well. So I think it’s more defendable margin, more ability to get long-term contracts and beneficial positions.”
How to play Spartan King
Not only has this made the industry a hotbed of innovation, but it’s also created an ideal environment for growth for those with cross-industry experience. Ideas from outside are now being welcomed, with companies finally embracing proven concepts from other sectors.
I may have started life in the industry as an outsider, but that is far from the case now. Those initial conferences were frightening, but they pushed me to meet people, and what I discovered was an industry built on community.
Now, when I attend conferences, I look forward to seeing people I genuinely consider friends, not just business contacts. One such friend is Gali Hartuv, CEO and co-founder of WarriorLab. We met at a conference and immediately hit it off. We now host regular monthly webinars about the iGaming industry,
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The venue, to be located directly behind home plate at field level, is projected to debut along with the ballpark in February 2028.
Renowned restaurateur Will Guidara—celebrated for his tenure co-owning New York City’s three Michelin-starred Eleven Madison Park and pioneering the “Unreasonable Hospitality” movement—is spearheading the design.
Hockey fans heading to Vegas Golden Knights games can now partake in way-cheaper stadium eats than the Athletic Club will offer. SMKD (Smoked Meats, Killer Drinks) BBQ has launched an upper-concourse food cart at T-Mobile Arena. Spearheaded by Top Chef Season 7 alumnus and Beat Bobby Flay champ Chef Alex Reznik (in partnership with Ogden Hospitality), the expansion builds on the success of SMKD’s brick-and-mortar location, which opened in November 2025 at 10895 S. Eastern Ave. in Henderson.
Caesars Palace welcomes Barcelona’s SIPS Drinkery House, regarded by many as one of the world’s best bars, for a two-month pop-up at the Vista Cocktail Lounge from Oct. 31 through Dec. 31.
