Ultra Luck

About Ultra Luck

By aligning with the NFL, Codere seeks to leverage marquee live events to boost customer engagement and enhance its offerings through unique fan experiences.

Mexico is one of the NFL’s most important markets outside the United States and a core market for Codere Online.

It remained Codere Online’s largest market in Q2, generating €36.1 million in NGR, a 24% year-on-year rise. Chief Executive Aviv Sher said the company would continue investing as the market grows more competitive.

What is Ultra Luck?

Being a state-owned monopoly is beneficial for RG purposes. You don’t have an employer or shareholders expecting a positive quarterly earnings report four times a year, and as long as the business is self-supporting it can continue to make the best choices for player health and relationships. As Petra defines it: “It’s about a healthy long-term relationship.”

Holland Casino has a responsible gambling board, which includes scientists, experts with lived experience and their own RG executives. They meet with the board every few months to talk over current processes, and the board challenges the operator’s ideas and implementations, pushing them to do better.

“They challenge us both from an academic side and a more practical side. We try to develop our rules as we go along but you have to prove every single day that you’re doing all that you need to do on responsible gaming,” Petra notes.

About Ultra Luck

Levin added that he is looking forward to supporting the company and the wider team from his new chair role.

Konstakis thanked OpenBet for its trust and lauded Jordan’s incredible contributions to the company. He said that he was looking forward to taking on the new role and helping OpenBet enter its next phase of growth.

We have an exceptional customer base, a great team and significant opportunities ahead of us. My focus will be on building on those strengths, bringing even greater pace and focus to the business and making sure we continue to set the standard in the markets we serve.