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“There are about 70,000 ads every single month for illegal operators or offerings – and there’s only two or three thousand from the legal market. It’s really unbalanced and they should regulate more.
“As a trade organisation we are trying to work together with our regulator because we feel that we have a shared interest of getting a good legal market. And of course we’re talking to politicians to do something about putting illegal operators on notice. I think it is really positive at the moment in the Netherlands that the operators have really teamed up,” Petra continues.
Notably, she says competing with each other is not important at the moment, as working to fight the black market serves a bigger purpose.
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Wazdan Head of Sales and Business Development, Radka Bacheva, has welcomed the opportunity to see her company expand its clout in Bulgaria once again, with Bacheva adding:
“Partnering with SlyBet is an important step for Wazdan as we continue to grow in Bulgaria and across regulated European markets. We are always looking for new opportunities to bring our games to more players, and SlyBet gives us another great platform to showcase our portfolio.”
The partnership doesn’t end at this stage, as Wazdan is going to further implement new releases for the operator’s local content library and offer players new opportunities as they come back to play.
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the studio took two of its most recognizable characters and brought them together
BGaming’s product chief tied the release directly to prior results. Julia Alekseeva, CPO at BGaming, said duel slots have proven to be a hit in the past, with titles like Clash of Gods Power Duel driving strong engagement, so the studio decided to take this further with Johnny vs Chicken. She added that the studio took two of its most recognizable characters and brought them together in what she called the ultimate BGaming IP showdown.
That language, an “IP showdown” between established characters, points to where the strategy could go next. If a duel format plus familiar faces reliably lifts engagement, BGaming has a repeatable template for future crossovers drawn entirely from its own library. Johnny vs Chicken reads less like a finished idea. It reads more like a first test of a shared-universe approach to slot IP.
