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The report singled out several marketing tactics which had been flagged as particuarly concerning.

The first was direct marketing (emails, texts, push notifications). Citing randomised studies, the committee noted that limiting direct marketing resulted in reduced betting and fewer short-term harms. 

Referencing an Australian study on direct marketing and its link to gambling harms, Dr Philip Newall, senior lecturer at the University of Bristol noted that “causality was established by getting a random subset of participants to opt-out of receiving direct marketing offers”.

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About Royal Plinko - Slots & Cash

The absence of a feature buy is itself telling. Where much of Push Gaming’s higher-profile work leans on bonus-buy mechanics and layered features, a stripped-back jackpot title signals that the studio is content to let its classic strand stay simple.

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The broader takeaway is about range. Maintaining a dedicated sub-brand for retro-styled content lets Push Gaming serve operators looking for a spread of formats, from marquee high-volatility slots to low-key jackpot games that appeal to a different segment of players.